Fazenda Blog

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Fazenda and Northern Ballet

 

We are delighted to be working with Leeds-based Northern Ballet in connection with their brand new production: Casanova. 

As character sponsors of the man himself, Giacomo Casanova, we are pleased to be supporting their luxurious new production as it heads off on its nationwide tour, which includes two of our home cities – Leeds and Manchester, and a future one, Edinburgh.

Casanova lived every minute in a whirlwind of scandal and excess, but there’s more to the man. Northern Ballet’s original production will expose his sensational story in a spine-tingling spectacle of 18th century decadence.

You might not know that Casanova was a connoisseur of fine food and drink, so we think he’s a perfect match for Fazenda’s sumptuous traditions and heritage.

You can learn more about Casanova by visiting the Northern Ballet’s website and also on their Twitter, Facebook and Instagram.

 

Guy Farrow copy
Casanova_social (main) copy

Fazenda’s Instagram

We’re rolling out some changes on our Instagram account(s) from today, Fazendeiros.

As you might have noticed Fazenda is growing. Our sister brand Picanha was launched late last year, and with a couple more restaurants opening this year – we can’t share much more yet! – we have decided the best way to be able to offer you the best content and also guest support we can we need to change the way in which we post.

We’re not afraid to admit when we make mistakes and we think maybe what seemed like the right decision a few years ago doesn’t really work well now. We’re embracing these changes and trying to roll them out as seamlessly as possible for you, our followers.

We’ll be doing what we did with our Twitter account a couple of years ago and will ‘merge’ all accounts into one. Those inverted commas are very much real because Instagram at the moment doesn’t have a merging service for business accounts so this will be done manually, just like we did on Twitter ::takes deep breath::

Even though our Fazenda Liverpool account is the one with the highest number of followers, our Fazenda Leeds one is the oldest one so that account will become @Fazenda.Group, the ‘new’ centralised account. We will be posting on the Instagram accounts of Fazenda Liverpool & Fazenda Manchester about the change and redirecting our followers so they make the move.

We thought long and hard about this – our Workplace marketing group has been on fire the past couple of weeks! – because we know even though it’s as simple as following the new centralised account, we have to ask our followers to move and some might not hear the news straight away, etc.  For this reason we’ll be posting regularly on the other two accounts reminding followers about the move and won’t deactivate them straight away.

It’s bound to be a process, but we’re certain in the long run this is the best move to be able to share more & better content, and be able to engage better with you all.

We’d like to finish this post thanking you in advance for bearing with us during the move and for your continuous support, Fazendeiros.

Wishing you a great weekend!

Fazenda Marketing Team

 

LOST IN STOCKHOLM-2

Recruiting – Marketing Manager

We’re currently recruiting for a Marketing Manager. Below is a description of the role and its requirements.

Interested candidates should send their CV and covering letter to jobs@fazenda.co.uk

 

Role: Marketing Manager

Reports to: Sales and Marketing Director

Job type: Full time

Job Purpose:

To develop and execute an innovative marketing strategy and plan that promotes the brands within the City District portfolio across a broad range of channels including PR, events, print and digital media. Work closely with internal and external stakeholders to create an intelligent, market-leading calendar of events and networking opportunities that deliver results, ensure commercial targets are met and maintain and improve online rating positions.

Manage and support the Business Development Managers enabling them to build strong and relevant Business relationships, be established members of networking groups and create opportunities to promote the brands locally. Work closely with the Social Media Manager to ensure the online campaigns are built into the marketing strategy and plan, and that they reflect and support campaigns, events and brand marketing activity.

RESPONSIBLE FOR:

 

Marketing strategy and plan:

  • Develop and implement a marketing strategy and detailed plan for each of the brands in the portfolio
  • Develop a suite of detailed analytical reports to review the success of every event / campaign and the annual plan
  • Commercial and industry awareness and knowledge
  • Manage PR for all brands and identify opportunities in media to maximise PR

 

Client Relationships:

  • Identify potential brands and businesses for our BDMs to target and build relationships
  • Ensure a local network database is created, updated and well maintained
  • Build relationships with industry press

 

Events & Networking:

  • Represent the brands at industry and networking events
  • Identify opportunities to network and increase awareness of all our brands by guiding our team of BDMs

 

Brand Development:

  • Develop, increase awareness and grow our brands
  • Police our brands and ensure all PR and advertising is in line with branding
  • Manage branding guidelines

 

People Management:

  • Responsible for managing site-based Business Development Managers (currently x 3)
  • Develop and guide BDMs to achieve their targets
  • Set and regularly review BDMs targets, strategy and plan of action

 

 

ESSENTIAL SKILLS & EXPERIENCE:

  • Marketing degree and / or CIM qualification or an MBA
  • At least 2 years hospitality industry experience – in a Business Development or Events Management and 2 years as a Marketing Manager / Marketing Executive
  • Ability to manage multiple campaigns across multiple brands and channels
  • Budgeting and forecasting
  • Marketing strategy and planning experience including multi-channel and digital marketing
  • Brand management and new brand launch experience
  • Networking and hosting experience
  • Exceptional written and oral skills, attention to detail and the ability to adapt key messages dependent on the target audience
  • Highly organised, personable and flexible in approach to work and working hours
  • Good analytical and strategy skills

 

 

Location:

Leeds, Liverpool, Manchester, Huddersfield.

Salary:

£35k – £40K (depending on experience) + additional benefits and allowances.

Ceiling

Opening Times – Festive Period

Fazenda – Special Opening Times during the Festive Period 🎄

 

24th December: open as usual

25th December: closed

26th December: open from 5pm

31st December: open as usual

 

1st January: closed

2nd January: closed

3rd January: open from 5pm

 

For enquiries don’t hesitate to email Fazenda Leeds, Liverpool or Manchester.

Saddle

Butcher’s Choice

We are delighted to have some new cuts and some previous Fazenda classics for our guests under our ‘Butcher’s Choice’ selection. read more

Lamb cutlets

Gluten-free options at Fazenda

At Fazenda we understand how difficult sometimes it can be for customers who need a gluten-free diet to have a meal out without worrying about whether there will be something suitable for them on the menu. read more

Picanha for hotbox (1 of 1)

Rump – Alcatra

Alcatra is considered a winner in Brazilians’ eyes, due to its versatility and its division into further sub-cuts.  read more

Rump 3

Fazenda and DoubleTree

Make that Friday feeling last until Saturday…

We have partnered with our friends from DoubleTree by Hilton to offer our guests an exclusive promotion every Friday throughout the spring and summer to kickstart your weekend.  read more

Cows

Ribeye – Bife Ancho

 

Bife ancho is Argentina’s classic and beloved cut, but it has slowly but surely conquered the hearts of Brazilians and can now be seen in churrascarías all over the country.  At Fazenda it is one of our guests’ favourite cuts and is available on our evening menu. read more

Ribeye 1

Rio Carnival

The world’s biggest party is starting today – February 28th – and will continue with all its joyous dance and vibrant atmosphere until next Tuesday. We are of course talking about O Carnaval do Rioread more

Vila Isabel Float

Brazil in a few numbers

There are so many interesting things to learn about Brazil. It has the largest population in South America; it is the largest producer of coffee in the world. We could fill an entire post with superlatives!  In this post we will include 10 interesting facts about our native country.  read more

Brazil by Denise Mayumi

Reveillon – New Year’s Eve

Brazil is filled with a fantastic party atmosphere during New Year’s Eve for the Festas de Reveillon. One of the most famous destinations is Copacabana Beach in Rio de Janeiro.  Nearly 2 million people – all traditionally dressed in white – gather every 31st of December to welcome the new year – (cover photo by Leandro Neumann)

read more

by Leandro Neumann